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The Situationists, Phenomenology and Pervasive Gaming: New Narrative Strategies.

This piece of writing represents the spaces, ideas and places I’ve been thinking on throughout the first 3 months of my PhD. The next 6 months will be made of thinking deeper into the ideas covered in this piece, and working on a creative project exploring the same aspects. Please respect the IP of this content. It’s protected by a CC license.

Duncan Speakman

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In scattered and barely noticed ways, the desire to construct one’s own life was shaping the twentieth century (McDonough 2004, 10)

Another key ’09 [theatre] trend was the removal of performers from performances altogether. Whether directed by headphones or left to negotiate for themselves in shows like Coney’s Small Town Anywhere, increasingly the spectator was becoming the spectacle. (Haydon 2009)

From 1957-69 a new radical reading of the commodification of western capitalist society emerged. The situationists, born out of the fiery nihilism of the Dadaists and the irreverent playfulness of the Surrealists cast their gaze over society and saw:

That the alienation which in the nineteenth century was rooted in production had, in the twentieth century, become rooted in consumption. Consumption had come to define happiness and to suppress all other possibilities of freedom and selfhood. […] Everyone was first and foremost a member of an economy based on commodities” (McDonough 2004, 3)

The situationists identified a transition from the Marxist state of alienation, to a once-removed state of spectacular illusion. This ‘spectacle’ transformed every inch of our lives into an empty capitalist dream, maintained through the mutation of desires into needs. However the situationists believed that the image of society as it is was still intact behind the spectacle, and so they set about attempting to break the illusion.

“Just as the nineteenth century revolutionary theory arose out of philosophy” –out of Marx’s dictum that philosophy, having interpreted the world, must set about changing it – now one had to look to the demands of art (McDonough 2004, 11)

The situationists saw art as the solution – an art practised by every member of society, an art that ceased to be art and became a continually revised way of seeing.  The situationists (though they didn’t credit it) were summoning the phenomenological ‘bracketing’ aspect of art:

Phenomenologists like to pick objects up with their minds, so to speak, and turn them around, examining them from all sides. This cannot be accomplished by viewing them frontally as they are embedded in the rest of the experiential world – hence bracketing (Roach 1992, 354)

This bracketing aspect – or epoché – that art provides is at the root of its ability to reveal the spectacle.

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An Ethnographic Study of the Christmas Number One War of 2009

Yes the title is being slightly flippant. But so much has been written about this from quite impassioned points of view, I thought a step back might be useful, maybe even interesting.

This conflict consisted of 3 sides.

On one side, Simon Cowell, and everything that he stands for about homogenised music and coercive narrative driven so-called ‘reality TV’. He turns people, and art, into product, which he sells rather well, incidentally.

On the opposing side we find the #RATM4xmas collective, thousands and thousands of people who bought the Rage Against the Machine track, Killing in the Name, in order to protest the capitalisation of the music and entertainment industries. The song’s main message was ‘fuck you I won’t buy what you tell me’. People involved in this campaign also donated to Shelter.

And then, somewhere off to one side we find the tech-intelligentsia (tech, for the most part because the RATM campaign was fought largely online) who pointed out the irony that the RATM track was owned by SonyBMG, Cowell’s company, and that Killing in the Name’s anti capitalist lyric somewhat opposes rebellion-by-purchasing.

Cowell and the avatars of his narrative made their pleas, they spoke in the ’emotional dialogue to camera’ format that their viewers recognise and their detractors despise. And from the the angry opposing side bile spilled forth.

“[..] nobody’s buying The Climb in order to actually listen to it. They’re buying it out of sedated confusion, pushing a button they’ve been told will make them feel better. It’s the sound of the assisted suicide clinic, and it doesn’t deserve to be No 1 this Christmas.” Charlie Brooker – in The Guardian

This campaign wasn’t just against Cowell and what he has done to music and entertainment, it was against the people who subscribe to that entertainment too. Oh, not always with such malignancy, but almost always with a sense of pity for those deluded enough to buy into the Xfactor – as if they didn’t understand that it was a simple and constructed narrative, as manufactured reality isn’t a part of all of our lives, as if ‘quality’ was an empirical judgement.

The Xfactor the cultural equivalent of a Disney film, but with less kitsch value. It represents a collective dream, a wish upon a star – the wish to be Stars. It is also easy viewing for people with heavy lives and tired minds. Sure the Xfactor pretends to be real, but so does theatre, film, television drama, video games. Reality TV just pretends to be a different type of real, one that is potentially dangerous. To rival this constructed spectacle is necessary, to discount its cultural importance is ignorant. If you consider Xfactor to be a blight, look for the source of the illness, and not the symptoms.
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