Image shared via a creative commons license by adewale_oshineye on Flickr
Today I am leafing through the barely penetrable Digital Economy Bill, and I am thinking. I am thinking that we are not being heard. For all of the petitions that we sign, the words we pour into blogs and articles, the posturing we do on twitter and facebook, how much are we – the online tech-literate – how much are we simply talking to ourselves?
It’s been almost a month since I sent my Open Letter to Peter Mandelson. I have had no reply. No acknowledgement. No engagement.
The Digital Economy Bill is not about a digital economy, it is about how an analogue one can cling to profit within it.
This is the creative industry versus the distribution industries. The online world is a hive of creativity, of emerging technology, of passion and code, of distribution of information and means, it is a place to be valued beyond money. It is also a dangerous place to operate if it is control that you want, that you need. This is an amazing and incomprehensible thing for government.
The 20th century creative economic model has operated on a basis of scarcity – of distribution, of controlling numbers and controlling access, and this was all orchestrated via the grand narrative of fame. As web 2.0 musician Steve Lawson puts it:
I no longer need to pretend to be a rock-star. The mythology of rock ‘n’ roll is nowhere near as interesting as the reality of creativity. Whereas the reality of high-dollar touring, promotional duties, photoshoots etc. is phenomenally dull. That’s why the rock ‘n’ roll myths were created – to cover the tedium that is the day to day reality of most touring musicians. The number that ever made millions from it is so small as to not really be statistically relevant when discussing what’s best for ‘music’ – they just had an enormous media footprint. Source
We are, for the most part, not calling for some creative chaotic utopia where the creative industries are either funded, or amateur, and we should not be losing artists because they are not ‘jack of all trades’ people – because they can’t design, market, distribute, and create. But we should be encouraging open and collaborative processes. It is in those spaces that you learn, and that you can plug your skills gaps with the expertise of others. It is in online spaces that you have direct access to your fans, your audience, your participants. That you can remove the necessity to market, or reform what marketing is.
You cannot legislate material that can be translated into information. You can, however, market experience, physical possessions, skill in a studio, the binding of a book. People like to touch. They like to breathe the heat of lights and smoke at gigs, they like the run their fingers over the cover of a book. I do not believe that the online world opposes that.