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Announcing: A thing that hasn’t got a name yet.

a picture of a white board with post its attached

If you fancy reading a masterstroke of announcing the research and development of a new app without us actually mentioning anywhere what the actual app is going to be called (we straight up just don’t know yet) then head over to the now renovated albow website (they don’t capitalise the name).

Albow are a company based in the South West who you might not have heard of, but if you work in the arts and live events around there, or within certain countries across Europe then you’ll know about some of the sites which they make – community driven listings and discovery systems for live events, jobs, opportunities, that kind of thing. TheatreBristol.Net is the most well known and used of these. And a while ago Seth Honnor who heads up albow invited me to work with him on a new idea with regards to those systems. We originally called this idea ‘Digital Hat’ – a system for exchanging data and money in a live event situation (in the street after a piece of pervasive theatre, in a pop up factory gallery or non-theatre building) but since our thinking has developed and a newer idea – for an app, a platform that provides the space for the much more important bit of the process that ends up with you maybe wanting to ask for or offer money or data.

There’s a really interesting study that looks at the creation and exchange of ‘value’ around the Pervasive Media Studio in Bristol – the way the residency systems, open plan office space, ideas and ethics (you are always invited to be interruptible, to discuss you work with others in completely different areas, and for that they put artists next to technologists next to academics next to scientists next to product designers) all contribute to a great deal of economic value, but actually that is only a product – and you need to think about by putting money to one side. Anyway. You can read that article here. And it illustrates a thread of our thinking around actually, if you have a live event you want to put on, obscurity is the first problem, not money.

So we developed an idea and have been awarded an Arts Council/NESTA/AHRC Digital R&D Fund grant to research and develop an app (mobile and web-based) for sharing, discovering and exchanging value around live events – where value means reviews, shares, likes, offering time, contact details, ongoing donations, one off ticket price, or pay what you can donations. We’re also looking at how you can work with people’s data and interest in ways that are mutually exploitative, not like the ‘big data’ use of Google and Facebook. Oh, and the things we can do to make a community space that invites people not to troll – to build in a degree of accountability that isn’t as clumsy as just demanding the use of Real Names, etc. It’s a BIG thing, and the first version is going to really be to proof of concept, but it’s VERY exciting. We’re working with two universities and 3 technology partners. The process involves making a thing, but also a big chunky bit of research alongside two universities. I’m the producer on it, as well as Research Assistant with UWE. We’re going to be looking for alpha/beta testers for the app so if you want to know more about the thing in general, or specifically about being a tester for us, sign up to this mailing list. And read the introductory blog!

(Name forthcoming. Names are difficult).

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Digital Hat? That’s a weird name, what is it?

digital hat image

Digital hat is an experiment in revolutionising how we discover and pay for theatre.

I am a punk fan. Other stuff too, but mostly punk, hardcore, screamo. Guitars, shouting, that kind of thing. I was 14 when Napster was released. My musical maturity was shaped by sharing; it was also shaped by the staring at of progress bars, and never needing to pay.

I was 25 when I started always paying for music.

Because over 2 years or so my whole relationship to music and its worth has changed. For one thing it has become a relationship, social media has, in a big way, connected me to musicians and the work that they do much more fully. For another, the ability to trial music, listen to it on spotify or youtube, means I know what I’m buying, and that friends also share what they like, in podcasts, blog posts, tweets, and playlists. And a final thing; pay what you think it’s worth. Not ‘pay what you want’, I think it’s an important distinction, because I probably (leaving aside the relationship with an artist) want to pay as little as I can, but as soon as it’s framed with the notion of ‘worth’, suddenly I want to pay as much as I can. Bandcamp and social media changed my relationship to musicians, and the music they produce. The trust that ‘pay what you think it’s worth’ puts in me, makes me want to respond favourably. And actually, how artificial is a price point anyway? An album may only be worth £4 to me, it might be worth £20. Don’t you want my money either way? Often I’ll buy an album for a fiver and go and give back more afterwards. How much is the song you danced to at your wedding worth? How about the album that saved your life?

I feel part of a community, one that the web helps me find, and support. And I want to support it.

Over the past two years my relationship to how I discover and pay for new music has been revolutionised. I may not pay much more on average, but I know that it’s going directly to an artist, and I also know that I’m buying an awful lot more. Plus, more awesome music! WINNING.

In the checkout area, how often do we see theatres linking to similar work in other venues?

And while we’re at it, when have you ever used an e-checkout system on a venue’s site that was even slightly bearable?

How often have non-theatre going friends expressed a general interest, but just not known a) where to start or b) if it wasn’t just a bit too expensive?

How often have you carried a piece with you for weeks, months afterwards? How much do you think that’s worth?

I think that there is a bandcamp for theatre. Not bandcamp exactly. Not Spotify, or Amazon, not twitter, not just a recommendation site, a place to buy stuff, not a review site. Though it may look a little like all these things, it may not necessarily be just an online or web based system, it could borrow a lot from physical things like Oyster cards or loyalty systems. But a way of regulating, sharing, exchanging, standardising, offering, equalising, and making easy the act of finding, going to, and paying for theatre.

Seth Honnor and I are going to r+d this. We want to look at the data generated from ticket sales – the sharing of that data in a way that the theatre-goer is completely in control of, and benefits from (rather than just the ‘untick mailing list’ box). We want to look at changing the experience of paying for theatre, work on a scalable model that could be used by any size venue, that had room for recommendations, sharing, simple video or audio trails, and that are used by many venues. Imagine only needing to remember one password for every theatre checkout system in the UK. Imagine syncing tickets with your smartphone, so you don’t need to have it delivered, or pick it up. Imagine subscribing to the arts events calendars of friends, or certain venues. Imagine a system that allows you to put a deposit on a ticket, but doesn’t take the money until after you pay, after which you are able to pay what you think it was worth. Throw your money in the hat; that’s why ‘digital hat’.

That’s where we want to start thinking. digitalhat.co.uk/ Let us know if you want in, what you would want from it, or if you think it already exists. We’ll let you know soonish about our next steps. Early days, but exciting ones, I hope.