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An Ethnographic Study of the Christmas Number One War of 2009

Yes the title is being slightly flippant. But so much has been written about this from quite impassioned points of view, I thought a step back might be useful, maybe even interesting.

This conflict consisted of 3 sides.

On one side, Simon Cowell, and everything that he stands for about homogenised music and coercive narrative driven so-called ‘reality TV’. He turns people, and art, into product, which he sells rather well, incidentally.

On the opposing side we find the #RATM4xmas collective, thousands and thousands of people who bought the Rage Against the Machine track, Killing in the Name, in order to protest the capitalisation of the music and entertainment industries. The song’s main message was ‘fuck you I won’t buy what you tell me’. People involved in this campaign also donated to Shelter.

And then, somewhere off to one side we find the tech-intelligentsia (tech, for the most part because the RATM campaign was fought largely online) who pointed out the irony that the RATM track was owned by SonyBMG, Cowell’s company, and that Killing in the Name’s anti capitalist lyric somewhat opposes rebellion-by-purchasing.

Cowell and the avatars of his narrative made their pleas, they spoke in the ’emotional dialogue to camera’ format that their viewers recognise and their detractors despise. And from the the angry opposing side bile spilled forth.

“[..] nobody’s buying The Climb in order to actually listen to it. They’re buying it out of sedated confusion, pushing a button they’ve been told will make them feel better. It’s the sound of the assisted suicide clinic, and it doesn’t deserve to be No 1 this Christmas.” Charlie Brooker – in The Guardian

This campaign wasn’t just against Cowell and what he has done to music and entertainment, it was against the people who subscribe to that entertainment too. Oh, not always with such malignancy, but almost always with a sense of pity for those deluded enough to buy into the Xfactor – as if they didn’t understand that it was a simple and constructed narrative, as manufactured reality isn’t a part of all of our lives, as if ‘quality’ was an empirical judgement.

The Xfactor the cultural equivalent of a Disney film, but with less kitsch value. It represents a collective dream, a wish upon a star – the wish to be Stars. It is also easy viewing for people with heavy lives and tired minds. Sure the Xfactor pretends to be real, but so does theatre, film, television drama, video games. Reality TV just pretends to be a different type of real, one that is potentially dangerous. To rival this constructed spectacle is necessary, to discount its cultural importance is ignorant. If you consider Xfactor to be a blight, look for the source of the illness, and not the symptoms.
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What do we do when it fails?

Climate Action Now

“There’s an issue here, I think, where lots of people are assuming a right over these things, I think people have got a bit confused about ‘rights’ issues, ‘we all have a right to cheap flights, or cheap alcohol, or cheap meat’ but these things are not rights, and actually where they’re detrimental to society as a whole I think we need to look at them.” Marcus Brigstocke, Question Time 26/11/09

Yesterday we saw the president of the COP15 summit resign, in the past few days we’ve seen rich countries try to rescind on the legally-binding Kyoto protocol, promises on critical deforestation (20% of global emissions) destroyed, and little to no progress on what is widely considered the last chance for our world to act as one to limit the potentially disastrous effects of man-made climate change.

So this looks like the question that we may have to ask now:

What do we do when it fails?

What do we do when our governments let us down? When the representatives of our world stand and suggests that they can conceive of the damages of the 1-2% GDP necessary to prevent run away climate change, but not in the 5-20% that no deal is likely to cost us. When they have lost sight of the fact that these petty discussions about money amongst developed countries for whom ‘growth’ has become synonymous with ‘good’, should be nothing to all the deaths, refugees, famine, drought, flooding and severe weather events that are taking second place to the pounds the dollars the yen, the made up values, traded through the air.

It may be up to us.

This may not be a bad thing. What has been less publicised (and much more persecuted) is the open sustainability forums and communities in Copenhagen, the 60-100,000 protestors walking through London, placards held high, the several thousand councils and organisations, schools and businesses, and tens of thousands of individuals who have signed up to 10:10, and the recent survey that revealed 75% of British voters believe “world leaders are on an important mission at the climate change conference in Copenhagen” (source).

I have spoken before about how I believe it is time for us to reclaim grassroots politics, to change top down political posturing into bottom up action. And I don’t mean the important but inactive protest actions of closing down power stations or stalling shipping routes (I do think these kind of media events [there’s no denying that’s what they are] are very valuable in raising issue awareness). What I mean is us, all of us, generating positive personal and community lead actions to reduce our own emissions, and to encourage others too. 75% of us currently support a deal in Copenhagen. People are always moaning about the ‘Nanny State’. Well now it’s time to grow up. Now it’s time for us to take responsibility for our own methods of living. Let’s return to a true meaning of ‘rights’.

You do not have a right to cheap flights, to travel, to meat in every meal, to fizzy drinks, or to change your wardrobe every season. These are luxuries. Unsustainable ones. We need to break the bonds that capitalism has sold us. Your rights are to equality, to lack of persecution, to a standard of living adequate for health and well-being, to life and liberty. You do not have the right to impinge on the rights of others. Our growth driven profligacy is doing just that. Food riots, climate refugees, flooding, this is happening now. Governments can legislate – and it is important that they do so – to curb the emissions of big business, of public services, and of energy policies, but if they don’t, we still have the power to affect change.

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